Dr. Charles W. Richardson, Jr.

Dr. Charles W. Richardson, Jr. currently serves as Dean of the School of Business and Associate Professor of Marketing at Claflin University.


As Dean of the Claflin University School of Business, Dr. Richardson is committed to the development and preservation of a shared sense of identity and purpose, and the creation of an environment in which all participants feel cared for, find intellectually stimulating and is characterized by a commitment to lifelong learning.He previously served as Assistant and Associate Professor in the Marketing Department at Clark Atlanta University, where his teaching duties included courses in Consumer Behavior, Marketing Strategy, Multicultural Marketing and Sustainability Marketing.


He holds a doctorate in Marketing and International Business from Pace University’s Lubin School of Business. His previous education includes a M.B.A. in Marketing (New York University, Stern School of Business), a M. S. in Operations Research & Statistics (Rensselaer Polytechnic Institute), a B. S. in Mathematics (Pratt Institute), and Masters Certificates in Finance (Wharton School of Business) and Project Management (Stevens Institute of Technology).

Research Interests

Dr. Richardson’s research interests include Consumer Social Identity, Cross Cultural Consumer Purchasing Behavior, Green Business Models, Ecopreneurship, Corporate Social Responsibility, Cause Related Marketing and Marketing’s Role in Sustainability. His research has been presented at an extensive array of conferences, and published in numerous journals in the Marketing and International Business disciplines.


Prior to coming to academia, Dr. Richardson spent significant time working in the corporate sector, primarily with AT&T. His experience includes ten years of effort in the international business arena, providing extensive knowledge and experience in international strategy, global alliances and ventures, mergers and acquisitions; and transition planning and change management. In addition, he has spent considerable time working in the areas of process evaluation, program assessment and quality assurance and improvement, for corporations, non-profits and academic institutions. Dr Richardson is also active in executive education, having taught and facilitated classes and workshops in Marketing, Organizational Theory and Design, Emerging Markets, Business Processes, Survey Design, Data Mining, Leadership Development, Diversity Management and Project Management, just to name a few. In 2014 and 2015, he served as Lead Instructor in Clark Atlanta University’s Institute for the Washington Mandela Young African Leaders Initiative.

Dr. Richardson is a lifetime member of the National Black MBA Association, a past president of the PhD Project’s Marketing Doctoral Students Association and a member of Beta Gamma Sigma and Omicron Delta Epsilon Honor Societies. He holds certifications in Integrated Planning in Higher Education, Quality Assurance and Practice of MBTI Step I and Step II Instruments. In 2012 and 2013, he received the “Faculty of the Year” Award for the CAU School of Business. He spent the 2013/2014 academic year as an ACE (American Council on Education) Fellow, assigned to New Jersey City University and its President, Dr. Sue Henderson. His community involvement includes serving as the board chair of The Floral Project and the Greening Youth Foundation, on the board of directors of the Association of Advancement of Sustainability in Higher Education, and on the advisory board of Planet Forward.

Recent Publications

  • Richardson, Jr., Charles W. & Harris, K., (2014), “Love Them Or Hate Them: Contrasting Emotions In Foreign Product Purchase Are More Similar Than Not”, Journal of International Business Research
  • Richardson, Jr., Charles W. (2012), “Diversity Performance as a Factor in Marketing Programs: A Comparative Analysis across Ethnic Group Target Audiences”, Journal of Marketing Development and Competitiveness, Vol. 6 (5), 62-70
  • Richardson, Jr., Charles W. (2012) “Ethnicity or Nationality: A Cross-Cultural Extension of the Animosity Model of Foreign Product Purchase”, International Journal of Business, Marketing and Decision Sciences, Vol. 5 (2), 86-98
  • Richardson, Jr. Charles W. (2012), “Usage and Experiences with Career Planning and Placement Services – Examination of Ethnic Group Variations”, Journal of Business and Behavioral Sciences, Vol. 24 (2), 46-54
  • Richardson, Jr. Charles W. (2012), “Consumer Demographics as Antecedents in the Animosity Model of Foreign Product Purchase”, International Journal of Business and Social Science, Vol. 3 (4), 13-21

Dr. Charles W. Richardson, Jr.
Dr. Charles W. Richardson, Jr.
Dean of the School of Business and Associate Professor of Marketing
  • School of Business
Grace Thomas Kennedy, 102
(803) 535-5689
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